Why I haven’t asked—yet

Reader,

Lately, I've been hearing questions like:

• "I noticed your emails don't have a call to action."
• "What's your goal with the content you're writing?"
• "Why haven't you asked for anything yet?"

The short answer? I haven't been ready to ask.

The longer answer tells the story of who I've decided to serve—and why.

So, in addition to my regular newsletter this week, I'd love to tell you a story.

Who I'm building this for.

When it comes to leadership and team development, I believe two audiences are being underserved—and often served in the wrong way.

They’re full of energy, drive, and purpose. They want to learn, grow, and succeed with others, not go it alone. They care about collaboration, impact, and doing work that matters.

They are:

1. Rising Millennial and Gen Z leaders ready to develop themselves as leaders and make a bigger impact.
2. Founders who want to scale leadership and entrepreneurship across their entire company.

Why Millennial and Gen Z leaders?

Rising as a young leader is incredibly hard right now.

You're eager to learn and grow, but your boss or organization doesn't really know how to help you—so you feel a lot of pressure to figure it out alone.

You’ve worked through years of global uncertainty. You’ve seen cracks in the systems that promised stability. So you’re trying to give your all to a team while also protecting your future.

And sometimes you feel misunderstood.

Every time I think back to my 20s and 30s, I realize how priceless it would have been to:

• Understand how leaders at the top think.
• Know how to get unstuck.
• Know how to grow myself.
• Make a bigger contribution, sooner.

When rising leaders know how to develop themselves, the benefits ripple outward:

• You know who you are—so you contribute your best in every new challenge.
• You know how to grow yourself—so your impact compounds.
• You have agency—so you can act instead of waiting for permission.
• You know how to align with your team—so your decisions and outcomes improve.

And so much more.

Why Founders?

You start with a vision, build from scratch, bring others along, face obstacle after obstacle—and keep going.

But then comes a frustrating challenge:

How do you build a team that can think and act like entrepreneurs, too?

You want a team that takes initiative. That matches your energy with their own passion and drive. A team of quick learners who can move forward and take risks—without relying on you for every decision.

I'll never forget the burning desire I had, as a first-time entrepreneur, to work with people who get it.

When leadership and agency scales across every level of an organization, here's what happens:

• You're not alone anymore—so your energy is magnified.
• Your team knows their strengths—and they use them with confidence.
• Your team works together—and collaboration becomes a force multiplier.
• Your team has agency—so people take action without waiting on you.
• Your team knows how to get aligned—so they achieve more together.

And so much more.

Testing the idea.

Last fall, I ran a pilot program with a cohort of rising leaders.

• 7 months
• 14 live sessions
• 9 peers
• 40 on-demand modules
• 1:1 coaching and deep dives
• A robust digital workbook

My hypothesis:

If I teach rising leaders how to think from a higher perspective and give them a model for their growth, they’ll lead with more clarity, confidence, and impact—immediately.

What they said:

And from their managers:

What's next.

I’m redesigning the program to make it even more effective and impactful.

The newsletters I write? They’re just a taste of what’s inside.

Soon, I'll be launching:

A core program for Millennial and Gen Z leaders to:

1. Develop themselves with confidence, clarity, and direction.
2. Develop others in a structured way.
3. Diagnose and solve team challenges of all kinds.

And develop agency to confidently step into higher levels of leadership and responsibility—without having to reimagine their leadership with each new role.

A team program where I'll work with a few Founders who are desperate to build this kind of a team across their org.

How you can help:

If you feel moved to support this work, here’s how:

• Know a rising leader or Founder who might benefit? Invite them to subscribe to my newsletter.
• Hit reply and tell me what resonates and what you're curious about.
• Watch your inbox. I'll be sharing more about the Catalyst Model and the new program I'm launching in late Summer 2025.

Thanks for reading. It means a lot.

Sara

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